How consistent are your design assets?
If you have a web app and a marketing site, do you always make sure the design style is consistent across both? Or is that not something you're worried about? Why/why not?
I'm working on V2 of my product, which will have a much more B2B focus than my initial no code version.
The web app is nearly built out, and I'm putting some effort into the marketing site. I'll be rebuilding since it's a very different focus (and because I want the website itself to be more sustainable). Just now realising that the vision I had for the site and the design of the web app (which is now set) are quite different styles...
I'd love to know your guys' thoughts
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I've worked as a product designer at a few startups and the marketing pages were never really in line with our products. However for the product I'm building my self the marketing pages is part of the same codebase as the product and are very inline. Since you are rebuilding your marketing site right now you might want to make sure your typography and color system are at least in line with your product.
You only want the brand to look consistent - code and UI wise they are two completely designs and that's fine. Marketing design is much much different than app design so if you they look different it's a good thing, not a bad one ;-)
If you can also add some screenshots in your post that would be helpful in order to make sure we mean the same thing :-)