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How content creation got me a job as a developer

Recently, I started a role as a Developer Advocate at Hashnode. I'd say that's mostly thanks to my online presence as a developer.

Frankly, I had no plan and no intention to join at first. It came as a result of what I was doing. Thus, in this post, I'll talk about what brought me here. Hopefully, you can learn something new.


1/ Content creation played a massive role in my career.

Ever since I started creating content, a lot of new doors opened to me. People approached me left and right to collaborate. I solely used my blog and Twitter to create content. Thanks to those, people found me online, liked my work, and approached me.

I want to emphasize that I didn't (solely) create content to get opportunities. It's just the result of doing so!


2/ Secondly, I evangelized the product way before anyone thought of me joining the company.

I enjoyed the product, and I shared it with others. I recommended it to other people. Besides that, I started creating content around it.

It was genuine, not paid or influenced, and that brought people in. It benefited everyone:

  • me
  • the community
  • Hashnode

3/ As a result of me evangelizing the product, it caught the eye of the management. They got in touch, and we started collaborating little by little until we got here.

At first, I did small gigs together with Hashnode, and we kept working from there. After that, they offered me a position which I gladly accepted.


4/ So, what's the conclusion? If you want to become an advocate, you can do so before getting the role. Do you like a product? Promote it genuinely and create content around it.

Of course, it's not a given that you'll get a job. But there's a possibility!


5/ Also, this is MY situation. There's no one-size-fits-all.

What worked for me might not work for you. But in general, creating content can bring many benefits.

Content creation changed the trajectory of my career. The content I create it's like a personal recruiter that searches for opportunities 24/7 for me.

Feel free to ask me questions. We can also stay in touch on Twitter - @catalinmpit

  1. 3

    content got my company acquired. mhmm.

    content does wonders.

  2. 3

    Absolutely agree.

    I have been a developer writing on the side for years. Led me to a big career change last year and I started my own business.

    There's a lot of demand out there for developers who can communicate well - writing, speaking, video, etc. It's an unusual mix of skills and makes you really stand out in the job market.

  3. 1

    Awesome Catalin! I went through a very similar experience with my current role and the blog I used to showcase my passion for startups and tech. Also, doing some value-add, free work for companies before/during the application process can work wonders as well!

    Would love to connect and chat about these experiences further over a quick call sometime if you're interested.

  4. 1

    Many of my friends at some point ask themselves the question "How to become a developer?" They ask me what is needed for this, whether this requires some kind of special talent or deposit, whether it was necessary to lean on mathematics at school, and so on. Thanks for sharing! I will definitely send them this information. I prefer to do what I'm really interested in, leaving the writing of essays to specialists https://cheappaperwriting.com/, this allows me to feel comfortable about my studies and my hobbies.

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