I am building https://gemsnotes.app and looking for 10 people who join my paid pilot through 1-on-1 calls where I explain the prototype.
I have done 20 problem discovery interviews so far with active buyers who already have experience with existing tools. It was very helpful to hear why and how people do what they do from these advanced users.
The problem is that switching costs are too high for them. I can't sell my solution to those same people right now. I tried but it seems not to work. They find value in it but they don't want to move their stuff. In fact, the only commitment I got so far was from a person completely out of the community where I did research. But it's not a repeatable sale. I have a channel problem.
It would be very helpful if you share experiments and tactics that worked for you to get the first 10 customers regardless the business.