I don't know much about SEO. It is the only thing I haven't been able to do myself successfully so far in my ecommerce journey. I first chose a company who was supposedly experienced in my niche, but after working with them for a couple months I realized that was not the case... terrible backlinks, horrible content, even spelled my businesses name wrong in multiple instances.
A much more expensive, much bigger SEO company reached out to me a few months ago and I spoke with the owner and he just seemed to have integrity and a good character. I'm a no bullsh** kind of guy, and I recognize that vibe in others and he seemed to have it. I think it has been just over 2 months and I haven't seen any major, or really any differences. This company has gotten me several 5 star reviews but as far as traffic and sales go, no difference.
My rankings went down soon after hiring them on, but this was likely due to speed issues with my site and a new Google algorithm. They have since started to improve significantly. But again, no uptick in sales or traffic.
I recently had one of those kind of sketchy SEO companies email me a report with a site audit and I have been entertaining them just to get as much info out of them as possible incase any of its useful. They are telling me that I should be seeing way more improvements by now, and that basic errors on my site are not being addressed. Usually I would just chalk this up to a sales gimmick, but for some reason I'm kind of curious if they are right... after all I don't know a thing about any of this.
How am I supposed to know whos telling the truth, and who's not? For example this sketchy company tells me a meta description is too long, while my current company with tons of 5 star reviews and a huge mansion sized office with fountains and everything, they tell me meta descriptions aren't even that important? Who is lying to me?
I'm paying a ton for the current company every month and if it doesn't pay for itself in 6 months like they told me it likely will be able to, then I'm screwed. I'm taking a huge risk investing as much as I am in SEO and I just want to know I'm not making a mistake.
Any help/opinions appreciated.