How do we track and increase our users' activity 🤔
We recently launched our private beta version. We have activated our Producter tool and other channels to collect feedback. We have embedded Google and Heap analytics tools into our product.
I would like to monitor how our product is used by our users. Also, I want to understand what we need to do to take the experience to the next level.
Finally, what did you improve and increase the usage rate of users?
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We're going to be analyzing the raw data to see if we can spot different clusters of users. Hopefully, this will maximize the User Journeys that each type of user is completed.
I've found tracking actions as granular as possible (i.e. what button was clicked when) to be a rich set of data, but it's challenging to collect ( page load time increase, implementation time, etc.). There's bound to be a happy middle ground somewhere.
Since you're already using Google Analytics you can use it to track user events too: support.google.com/analytics/answer/1033068
Another option is mixpanel.com
Thanks Soheil, and thanks for posting this Samet.
Thanks Soheil!!