Hey IH Community 👋
I'm wondering if anyone has any hacks or experience with competitive products out spending you on marketing (typically VC-backed vs bootstrapped), and how you've been able to "ride their coat tails" so-to-speak. Specifically, ensuring that your product is being considered in an evaluation when the competitor is being evaluated.
I've tried to get into the "directories" where competitive offerings live, running some strategic ads, etc. but hoping the community has some better hacks!
Comment with some of the strategies you've tried to get noticed along side your competitors 🙏