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How do you keep the motivation going?

So you've launched your next big product, and are waiting for the customers and a little more wait and then wait for some more time. You start feeling that something is not right. Almost 7 days have passed (is that really too much wait?).

What do you do to keep yourself motivated? What inspires you to continue?

For me, it's always the line "I haven't done enough and will need to do more and if I don't nothing is going to change".

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