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How do you make you small side-project standout compared to established companies?

If you are operating in a niche with established competitors how do you angle your marketing to capture your ideal target market?

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    64 million dollar question, Chris. Since a ton of startups don't even know who their ideal customer is, they are nowhere near a target market.

    That being said, if you do know your customer and your target market, your value proposition is where you can shine. Once you've acquired them, delight them with stellar customer service and you'll never really need to worry too much about established competitors. Think of the establishment as a nice contrast. Btw, if the dinosaurs were so great, why would you have any customers at all?

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