How do you pivot to a new topic or format for a newsletter without losing everyone?
Title says it all. I’m considering a pivot of my newsletter to be less about long-form write-ups and more about relevant story curation.
The current newsletter is here: https://returnonsecurity.com
It’s very niche for people interested in learning more about different cybersecurity product spaces and trends and helps people make better buying and investing decisions in cybersecurity.
I do both a free version and a paid version, and most of my subscribers are security practitioners and private equity investors.
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