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6 Comments

How do you price newsletter sponsorship?

I'm not sure about how to go about this. I'm looking for advice on how add a price tag to this.

  1. 2

    My weekly newsletter is currently 2,300 subscribers and we were contacted by our first sponsor when we reached 2k. Open rate is above 55%, click rate is 30%.

    I find 100€ by 1k subscribers satisfying so today 200€ is the price for sponsoring one issue and I'll increase it when reaching 3k. As you guess, it's completely arbitrary. If I stop finding sponsors, I could lower the price of course.

    But I think I provide great value for sponsors by allowing them to be visible in a niche market. I'm also developing alternatives to sponsors by offering referral links for products I like related to this niche the weeks I don't have sponsors.

    1. 1

      Thanks @chaica I like the idea of 1k = $100. I feel I can justify this if cost is questioned by a potential sponsor. Good ideas here!

  2. 2

    When speaking about business partner, just guess a price low enough to get the first deal.

    When speaking about customers, it is always good practice to reward loyality than giving discounts. Maybe try to set a paywal only for the new ones. Or consider building a case for asking for donations.

  3. 2

    Whatever you feel people will pay. That's how I looked at it. I would compare it to what I thought/knew others would charge (in my niche) and then set a fair price accordingly. As things got more popular I would increase the price slowly for existing customers, but charge new customers even more (as I never listed the prices publicly).

    1. 1

      Thanks @rosiesherry It’s a difficult one to come up with a starting figure. I’ll need to have a think about what I feel people are likely to pay. Yes, no prices online. Only a list of what you get and you can contact to discuss costs

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