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How do you set your subscription pricing while still in the MVP stage?

Random thought.

When launching a new subscription-based product, do you charge your MVP users the same price as users who sign up way later when the product is in its full form?

If you are charging a reduced price for MVP users, how do you get them onto the full subscription price? Or do you just leave them on the reduced price for the lifetime of the product even though they are probably getting 10x more value than they are paying for once the product is “complete”?

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    During the start phase of your startup, you will inevitably go through various phases of refining your pricing structure.

    You will end up with many customers on legacy billing plans.

    How to handle this?

    Make sure your app supports legacy subscriptions, and the legacy benefits while offering only a way to cancel the old subscription, or upgrade/downgrade to a new billing plan with different benefits.

    Our product is simple pricing structure, so it's easy to achieve: It comes down to max number of images hosted and max number of videos hosted. When a user subscribes, we assign the user account the then applicable limit.

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