How do you use an old e-mail list of 70,000 people?
Hi everyone,
I have an e-mail list of 70,000+ e-mail addresses from my previous business. Those were the registered customers, but we only verified specific e-mail addresses if the customer was trying to place a high risk order.
I would like to tell these people, hey, here's my new business. And also: hey, here's my blog where I'm sharing for free what I've learned, because many of the customers were quite Entrepreneurial.
But I do not want to pollute my new email server. I don't want that it falls out of grace with e-mail providers.
The new owner of my old business is willing to send a newsletter to all users, but he says, that he messed up and most of his e-mails nowadays are going to spam.
So what should I do?
For reference: The e-mail adresses were all collected in between 2011 and 2018.
First you need to clean the list. Parse out dead email addresses (that will bounce). Then test 50 with a generic test email and some friendly message. After that, you need a consent campaign. Research this on google. Be very careful with this. Then test 200.
Thanks a bunch for your advice. I'll try that.