The superset of these tools allows us to implement our SEO campaigns more
effectively and helps our content marketing articles rank higher in Google.
Any business can benefit from SEO as a practice and SEO tools. I think
it's illuminating for businesses to see competition analysis. It often
happens that they think their competition is Business A, but if you google
the competing keyword, they see their competitor is someone they didn't
even think of.
Another useful insight businesses get is knowing what to call their
services. For example, I had a client who insisted that he wanted to rank
for a certain keyword that he made up. I kept explaining to him that it was
important to compete for industry words, and only when I showed him volume
for the keywords he could understand.
So really SEO is underutilized and even mysterious for many businesses, but
so powerful.
Please share your opinion.
Thank you for your time =)