How do you usually start your pitch?

Michael Seibel suggests starting a pitch with the name of the company and what it does.

He says there’s no need to set up the problem. We can get to the point:

«Getlanding.io is a web app for marketing people for generating landing pages in seconds.»

Also, he says walking through the user path can be an effective tactic:

«We’re Getlanding. We build a web app with a step-by-step form in it. You can type your answers into that form, and we’ll generate your landing page based on that answers.»

How do you answer the question «What do you do?»