7
9 Comments

How do you validate your idea (in numbers)?

Hello everyone,

We created a landing page to validate our idea (I will publish it soon).
Now, the question is how to estimate the result.

What are your thresholds?
Say, how many sign-ups do you need to consider it worth building?

Or, which conversion (views/sign-ups) do you consider passable?

And, the third question - if your metrics are not as good as you expected how to know a real reason? I mean, say it may be because your idea sucks, or maybe because the copy sucks, or something else?

Thanks!

  1. 1

    Put it in the context of your "North Star" i.e. what metric out of all your possible metrics is the one that really will determine the products longevity? That's up for you to decide, but figure out what that "North Star" metric is your aiming towards, then have all your resources and efforts go towards getting improving that metric. If you don't have it defined, you're effort and work won't be unified towards one goal, and you won't know how to measure the business's success.

    1. 1

      Thanks!

      Put it in the context of your "North Star" i.e. what metric out of all your possible metrics is the one that really will determine the products longevity?

      Yeah but I don't know which number to orient to. Say, I picked up the "number of signups". Which number should I consider good or not? This is rather my question. I saw some people set up 100 sign-ups is good and I agree - but for their product and I don't even know if this number is good for me and if I should consider another number.

      I'd like to have some principles to pick up the number.

  2. 1

    Hi,

    I am working on a project, plygrnd.xyz, that helps people instantly launch their idea with a landing page and smoke test the idea. The goal is to validate it.

    Our current metric is the email signups. It comes with a default emails signup form, which also functions as a newsletter.

    What we are working on and will be live soon is a "pre-sell" action on the landing page. If people are willing to pay for your idea in advance, that's a pretty good validation :)

    And an answer to your second question, what's in our roadmap is doing automated A/B tests.

    We'll be automatically creating a bunch of different styles of landing pages. And you can also create a few options of a copy.

    Our smart system will optimize for the best combination that converts the most.

    1. 1

      Thanks for your response.

      So, which a number of email signups do you consider appropriate to keep working on the idea? And in which period of time?

      I guess that having 1000 signups is better than 10 in 1 month but the first number is rather unrealistic, and usually, projects are somewhere between but this range is pretty big and I'm lost which number I should orient to.

      1. 1

        I don't necessarily name a number. But the overall reaction would give you a go/no-go feeling

        1. 1

          Well, I'd prefer always to deal with the numbers because they can tell much more than just feeling - but it's my own vision, someone could be well with feelings only.

          1. 1

            Yes of course. That's why we will be providing analytics and conversion rates in terms of signups and purchase attempts :)

  3. 1

    I validated my last idea by comparing it against other ideas.

    I had 3 ideas in my mind, made a landing page on Carrd for each and ran FB ads to each of the landing pages (this was for a local market where FB ads were cheap).

    One idea significantly outperformed the rest, driving 30+ signups. The other two drove barely under 5 signups for the same budget.

    So I think it's more of a relative question. You probably have multiple ideas or several variations of the same ideas. You can get them to compete against each other and see which one will "win" i.e. outperform the rest.

    1. 1

      Thanks for the idea! At least I see some number (30). Yeah, if you have multiple ideas, it could work. Again, what if that that won, had just a better message? On the other hand, I think it can be counted too because if I can't write a right message it will be very hard to sell it.

      I wonder if you bought three different domain names for your projects, or just used subdomains on carrd?

Trending on Indie Hackers
How I grew a side project to 100k Unique Visitors in 7 days with 0 audience 48 comments Competing with Product Hunt: a month later 33 comments Why do you hate marketing? 28 comments $15k revenues in <4 months as a solopreneur 14 comments My Top 20 Free Tools That I Use Everyday as an Indie Hacker 13 comments Use Your Product 13 comments