How do you write headlines (titles) on your landing pages?

Hey, Indie Hackers! What are the best practices to write a headline (title) on a landing page? How do you do that?

  1. 2

    Headline like H1: Sell the benefits in the shortest amount of words possible
    Titles like <title>: Copy your competitors that succeeded (i.e. if you work in email, copy Mailchimp :P)

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