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4 Comments

How does guest posting build backlinks?

I am constantly hearing people saying that guest posting is a good way to build high quality authorative backlinks but I simply don't understand how exactly that works. The only way I can think of that builds backlinks is if the blog is running wordpress or has a page for writers with a link to your website. How else can it build backlinks?

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    You identify sites from whom you want to get links (either because they've got authority or they're somehow relevant to your site), and then you contact them to pitch a guest post for them publish on their site, but with a backlink to yours.

    They have to accept your guest article though, as well as the backlink. Once they've published your post, your site may gain authority and you'll do better in rankings.

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      but with a backlink to yours.

      What exactly do you mean by this? Are you talking about an article which is somehow related to your site so you add a link to another article or something that is on your site?

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        Example: you run a SaaS that offers an AI writing assistant. But you're starting out and want more search traffic to find your site and products. You look around at competitors but find an established blog from a university professor who loves GPT-3. You send the person an email (the pitch) asking if they accept guest posts, and what kind of post you'd like to write. The professor gives you a positive response, and you send an article about how you used GPT-3 to create your product. Somewhere in the article there's a link back to your site. The professor then publishes your article on the blog and you've got a backlink from their site to yours.

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    Here backlink just means a link back to the site of the guest post author.

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