How Exactly do I Find Leads For My Product?

I answered a post about cold outreaching earlier on here and I thought I'd share this with everyone for maximum benefit.

Whilst building newny.io (Live Q&A, Feedback and Insights tool for virtual events) - I found it tough to promote because it's not something people are actively searching for on Google.

So the best way to reach my target audience (those using Zoom for virtual events and using webinars to engage prospects/audience) - was to do cold outreach.

So how exactly do I do it?

My most successful strategy has been the following:

Linkedin content search - I search for keywords that I needed (my case: zoom Q&A webinar - my tool newny.io) then used Adapt Prospector (chrome ext) to source email and name.

Twitter search (same as above) go tot heir website then use hunter.io to source email.

Eventbrite search filter down to online events - keywords being "Zoom Q&A". Find their emails using Hunter again or sometimes it's in the event brief.

Put all these leads in a spreadsheet and then test the email validity with the Google sheets Add-on (email validator).

Then used Lemlist for cold email outreach (a/b test email copy with 10% of leads to find best copy for the wider campaign)

rinse and repeat.

If you have a small budget you can hire people on Fiverr to do this for you at a larger scale. This is especially important if you have a product like newny.io where the target audience isn't clearly defined (or searchable - e.g. accountant).

I hope this is useful.

P.S, if you run webinars/group meetings on Zoom , then I'd appreciate you check out my product newny.io 😀.