How freedom, value, and wealth relate to each other? Learnings from the $100 startup book.

Freedom, value, and wealth are related. You can pursue freedom and acquire wealth for yourself while providing value to others.

We use the word value without actually thinking much about it. It is often described as materialistic things, money, and anything desirable and worth created through exchange or effort. But it is much more than that. In the context of business, value is about helping people.

The feature is descriptive, and the value is emotional.

Businesses often talk about the features of their product and services. But what should be talked about is the value customers receive.

Features are descriptive. It is like being a salesman and knocking door to door. Whereas benefit relates to emotional needs, it attracts the customers.

See the example below. Ipod's feature v/s it's value.

The more we focus on core benefits instead of dull features, the more customers will connect.

How to create value to pursue freedom and acquire wealth?

Value is created when you build something useful and share it with a group of people to help them. As simple as that.

If you look around carefully, you will find a pattern. Entrepreneurs are creating value, acquires wealth from it, which sets them free.

Dig deeper to uncover hidden needs. Research to find what your customers want.
Sell what people want. More than often, what customers say and what they want is different.

Those were my thoughts, inspired by the book $100 StartUp. If you enjoyed it, give me a follow on Twitter. I keep sharing my journey.

Thank You!