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How have you gone about growing your community?

Currently I'm running a discord and some social media accounts around the brand I'm developing. I've managed a few signups here and there with a couple active users. But how have you gone about growing your community? I'm assuming it's through marketing, but how do you do marketing without ads a/o a proprietary product?

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    What is the community about?
    I'm managing a small community about webscraping. My main acquisition channel are linkedin groups. I use name of webscraping tool in group name like phantombuster. When people search for the keyword on linkedin they get into my group. I have some automated welcome message send to new comer.
    I have as side project to make a data miner to identify keyword gap in linkedin groups, just need to find time for it.

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