So I've been consulting agencies and startups on how to book more sales calls for over 2 years and helped them generate $1.5M in pipeline.
Today, I'll share a story on how I booked a meeting with VP Marketing at Drift.com by cold emailing David Cancel (CEO.) I'm going to show how I did it, why it worked, and how you can get started.
My client that I worked with here was a PPC marketing agency for SaaS companies. I decide to go after the CEO as she/he will always refer you down to the right person (and this won't work the other way around!!).
I'm not going to get in details how to get contact info. I used a ton of tools for this and my go-to right now is Apollo.io.
Here is a script that I used:
SUBJECT: behaviour science
(here you mention one item that is personalized to this specific person. In this case, it was an item from his last podcast episode)
Hi David- big fan of your podcast. Love the result of your partnership with RapidMiner - especially how you influenced 25% of their open pipeline.
Thought you might find it interesting how we brought $60,787.87 in profit with only $7,717.12 ad spend for a similar company to Drift.
I help SaaS companies (such as Hootsuite and Leadfeeder) get more free trials, demo requests, and customers by building paid acquisitions campaigns.
Now let me break it down for you.
Subject line is personalized (PRO TIP: write with lowercase letters only as it makes it look more human).
First line is also personalized with a huge compliment. I mentioned his podcast and then a detailed case study from their website.
Then you move to ultra-specific and targeted pitch (see how I showed exact profit numbers? and not just 60k). The more specific you are the higher the chances of getting a reply.
The last sentence needs to boost your credibility and trustworthiness with brand names and relatable companies.
And that's it.!
If this will get lots of upvotes I will share how the story ended.
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