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How I built a free newsletter referral system for EmailOctopus in an hour (Part II)

https://shchoi22.medium.com/how-i-built-a-free-newsletter-referral-system-for-emailoctopus-in-an-hour-part-ii-b5600aa84f73

TLDR:
There are two features that referral program SaaS offered that I wanted to replicate for my custom built setup:

  1. Current referral count and count left to next referral program reward in every email sent to subscribers
  2. Basic analytics on how many of new subscribers are referrals

To add current subscriber’s referred count and count left to next referral program reward threshold in every email you send:

  1. Use merge tag {{ Referred }} for subscriber’s current referred count
  2. Use {{ Threshold # - Referred }} for count left to next referral program reward threshold. Ex: {{ 3 - Referred }}
  3. Use {% Referred < 3 %} … {% else %} … {% endif %} for conditional content you want to show for those who haven’t hit the referral program reward threshold and those who have.

Example:

<p>
You have {{Referred}} referrals. 
{% if Referred < 3 %} 
You have {{ 3 - Referred}} more to go! 
{% else %}
You are now on Weekly Summary Newsletter mailing list! 
{% endif %}
</p>

To perform basic analysis on how many of new subscriber signups are from referrals:

  1. Go to Segments on the list
  2. Filter for subscribers added before and after a specific day. Note new subscriber count per day.
  3. Add another filter for “Referred By” is not blank
  4. Calculate % referral

Sample data from our newsletter:
Referrals / Total Subscribed
2021-01-04 => 10 / 70 (14.29%)
2021-01-05 => 7 / 89 (7.87%)
2021-01-06 => 17 / 79 (21.52%)
2021-01-07 => 31 / 79 (39.24%)
2021-01-08 => 43 / 86 (50.0%)
2021-01-09 => 4 / 50 (8.0%)
2021-01-10 => 65 / 120 (54.17%) => Sent sample weekly summary email
2021-01-11 => 34 / 71 (47.89%)
2021-01-12 => 37 / 180 (20.56%)

Let me know if you have any questions down below and if you are interested in my newsletter or just want to show me some ❤️, you can subscribe here:
https://join.arkwatcher.com/

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