🥳 To celebrate our Product Hunt Launch
Here are 6 lessons learned from building the Trends Pro Community.
Quick story first
In 2017, I quit my job as a big-data engineer to go on mini-retirement.
The next 3 years were spent doing Jiu Jitsu, reading and traveling.
By 2020, it was time to go back to work *or *build something.
Trends.vc came after...
These were short-term games. I quit before anything gained traction.
Play long-term games.
Pick what you can stick with.
You'll figure it out. If you don't quit.
Applying this led to Trends.vc.
Which has grown to 40,000+ subscribers and 1,000+ Trends Pro Members.
Here are a few lessons from the first 10 months of building the Trends Pro Community.
📈 Let's get started...
Communities start many ways.
Why does this matter?
Content is a magnet. Community is a moat.
Your magnet shapes your culture.
Trends.vc reports are aimed at thoughtful, bootstrapped entrepreneurs.
That's who we attract.
Culture is a one-way door. Not a two-day door.
It's hard to reverse.
How do you deliver value and get people to show up?
Rituals can be daily, weekly, monthly, quarterly or yearly.
Rituals build habits and answer the question. Why do we gather?
Building a community is hard.
Reports took 60+ hours per week to research and write before our community launched.
The community added 20-30 hours per week.
I did both from October 2020 to March 2021.
After near burnout, reports shifted to twice a month.
As an introvert, I don't like 60-person Zoom calls.
Someone once asked for this.
You'll get a lot of feedback from community members. Have a vision.
Without one, the group will be pulled in too many directions.
Feedback can be a gift or a curse.
With feedback, ask yourself:
"Does this feedback get us closer to the goal?"
Strategic friction leads to high-quality experiences.
Low barriers attract more people...
...and lead to noisy environments.
In Trends.vc, daily standups are a forcing function.
Standup streaks lead to:
We value what we "pay" for.
Price is more than money.
You have traction. Now what?
Decentralize leadership to prevent burn out.
These are notes from a talk that I gave for Orbit's Community Camp.
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