Hey IndieHackers, I wanted to share with you how I doubled sales with a tiny change to the pricing section of my product (divjoy.com).
I had been thinking about raising the price of my product from $59 to $99. It saves developers potentially weeks of dev time, so I felt I was undercharging by a bit. Anyway, it occurred to me that before doing so, I should try indicating that the current price is only available for a limited time. So I added some minor tweaks with the upcoming $99 price crossed out and immediately noticed a 100% uptick in sales.
In retrospect, it's pretty obvious why. Urgency convinces people to buy now rather than wait (and potentially forget the name of your product and never come back) and the "real" price makes it clear the value of your product is actually much higher than the limited time price would indicate.
What do you think? Have you discovered any pricing page tweaks that increased sales significantly?