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How I finally found my pricing 😃

I'm sharing my story about one of my side projects.

I launched 5 months ago a free newsletter where I share business opportunities to build thanks to no code.

Part of it is paid, with the guide to building this business, a business model, hacks ideas, copywriting...

If you are interested, I put the link at the end of the article.

But today, I want to share with you my experience with pricing.

My biggest flaw, wanting to do like the others.

When I created the newsletter, I wanted to launch a monthly subscription because I saw everyone else doing it.

One day I was offering $19 a month, the next week $9.
👉 Results: 2 members in 2 months

I find these subscriptions useless.
And I remarkably rarely propose these financing models in the ideas I present.

Because I think that there are subscriptions for everything and that this financial model tends to change.

And that it's not the right way to stand out.

Promotional offers, my best enemy

I always thought that too many promotional offers did not add value to a product.

And yet, I fell into this easy way.

I thought that to sell, I had to give discounts.

When you see a product that is always discounted, does that mean it is a valuable product?

No, and yet I was doing it.

I stopped!

I had pricing that worked

And yet, I had pricing that worked because I had proposed it at the launch of my newsletter.

It was a little different because it was pre-sale, but I managed to make more than $1000 in sales thanks to this pricing.

I offered access to my newsletter for $49.

Please don't ask me why I didn't continue to do that.
I don't even know.

I decided to make price levels.

I chose this because I want to favor those who will trust me first without offering a discount.

So I made 3 levels:

  • 49$ / year for 100 sign-ups.
  • 69$ / year for 100 sign-ups.
  • 89$ / year, unlimited

And since I redefined this pricing, sales are starting again.

I find this pricing more accurate and in line with my values.

In the beginning, the price is lower, and as time goes by, it will increase according to the number of members.

Thanks to the members, my product will evolve, so naturally, the price will increase.

In conclusion

The price of a product will always depend on what a buyer is willing to pay based on its perceived value.

Today my product is worth $49 per year.
This price has been validated.

Soon it will be worth $69 per year when customers decide to pay it.

That's my pricing story!

Follow my crazy adventures

If you want to know more about this product, you can go here.

And if you want to follow my adventures of an entrepreneur with a 9-5 job who wants to turn a side project into a startup.

Follow me on Twitter

  1. 2

    Interesting story, @Victor🤙!

    It seems like you're already starting to grow, so congratulations!

    Cheers!

  2. 2

    Nice one Victor,

    What site do you host your newsletter?

  3. 2

    Great job. Keep going!

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