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9 Comments

How I Got 18% Conversion Rate For My Newsletter Sign Ups

Every time I’ve used this tactic, I got over a 10% conversion rate for my newsletter Sign-Ups.

Here is how you can do the same and even better.

First, get reviews for your newsletter.

Getting good reviews is not as hard as you might think.

Think of this:

Has anyone ever said nice things about your newsletter on Facebook, Twitter, or personal messages?

Chances are you already have some good ones. Otherwise, share early access to people and ask for honest feedback.

Second, rewrite your CTA message.

If you’re also using generic CTAs (such as subscribe to my newsletter, get best tips straight to your inbox), get rid of them immediately.

Instead, include the following three elements:

  • Who’s it for?
  • What benefits does your newsletter provide?
  • How often?

Look for the below example.
newsletter elements

Third, include reviews near the CTA button.

It’s simple. Once you get a few genuine reviews, place them near the subscribe now or join now button.

Here’s the Sign Up form that I used to get an almost 18% conversion rate.

Sign up form example

Tip: Use the real image for testimonials.

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Thank you.

    1. 1

      Glad you found it useful.

  1. 1

    Interesting - what was our conversion rate before adding reviews under the CTA? Would love to know how much it improved.

    1. 2

      Hey, apologize for the late reply. Before I've mostly relied on adding in-line signup forms in blog posts that got me a 4-8% conversion rate.
      In both cases (before and after), I am driving traffic from the same platforms.

      So, this was a great win for me.

  2. 1

    Thanks for breaking this down, @IamRafiqul. Valuable insights! Especially the review below the CTA.

    1. 1

      Thanks buddy. I am using this tactic in most of our clients' websites.

  3. 1

    Nice, thanks for sharing

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