After the successful launch of Ruttl's beta version and hearing positive feedback from the community, I decided to make my next tool public to use.
I have been using this tool for the last few months and it transformed the task management scenario in my life. While making this tool, a simplistic yet powerful UI was my first priority. So, I went ahead, developed it, used it and finally decided to make it public for the community.
It is a free and simple to use To-Do list platform for small companies or teams who work on daily scrums and have regular stand-ups (or even individuals who just want to improve their productivity!).
The experience is pretty much like writing your daily tasks on a sticky note. Organizing your daily tasks can improve your productivity & lead to enhanced work quality.
When we were just a team of 5 members and operating from an apartment, everyone used to note down their tasks on a sticky note and paste it on the work table. As a manager, I could see everyone's task and the status of completion.
We could have used a lot of other tools but we wanted to keep it very simple and thus kept ourselves limited to those sticky notes. It was old school but helped us in using our time efficiently and productively. We just tried bringing that sticky notes experience live and available to all the team working remotely now.
Getting to 500 users was definitely a herculean task for sure. Not only did I have to be dedicated to my methods, but also I had to experiment bunch of new user acquisition methods. Here are some of things that I did right after I made the tool live for public use -
LinkedIn is the single best platform right now that is giving the maximum organic reach. Prior to the launch, through my agency page, I began publishing posts regularly for BruTask. These posts were explaining the importance of developing To-Do list habit and talking about how BruTask can help in this process. If you want a reference of the LinkedIn post, you can check out the page directly over here.
One of the best resources I had was to approach a bunch of founders that were already connected to me via LinkedIn. I tried sending them personalized direct messages to begin a conversation and rapport. Once they were interested in the idea, I showcased the benefits of using BruTask to manage their teams (which they seemed to love a lot!).
Through my previous clients, I had a email list ready to use. I began cold emailing the clients by letting them know that I have built a completely free to use tool which can help them manage their employees effectively. This idea seemed to catch them and because they had already worked with me, the open rates were fairly good.
My entire agency team promoted about BruTask via their personal profiles that truly gave the social media push really needed in the initial phase! They all went ahead and shared their personal experience with productivity and how BruTask has helped them improve the way the work every single day! This acted like a social proof on LinkedIn as more people began coming through it and signing up for the tool.
Finally, there was another trick up the sleeve that I decided to use in the initial week. I had submitted BruTask landing page to several feature pages on the internet. Guess what? People loved the design and BruTask was featured on several landing pages websites, such as Lapa Ninja and LandingpageFolio. I believe this contributed largely to the big push of the user acquisition!
I would like to invite the entire indie hacker community to try and build this powerful habit of maintaining To-Do lists!
Don't worry if you feel BruTask is not right for. If you are comfortable using sticky notes or any other apps that work for you!
The biggest point behind this post is to push you guys to implement this positive impact that will impact every area of your life!
Have a wonderful day ahead!
Start using BruTask on -> https://brutask.com/