What’s up hustlers! I’ve just reached a very hard earned milestone of 100 email signups to my landing page at Logobly.com.
I know there’s a lot of you out there trying to do the same thing. So I thought I’d take a moment to share with you what’s working so far. And what’s not working.
Before I get into the details, a reminder that my website is brand new. I started from ground zero. It’s a brand new business on a brand new domain name.
Because I’m a bootstrapped, single founder my marketing budget is zero. Good times.
Time wise, I’ve been hammering away on it for about a month now, part time. My only goal has been to drive traffic to my landing page and get people to join my launch list.
In short, content marketing is working. In order to drive traffic to your site you have to create and share interesting content made for your target audience.
Things I’ve done that are working:
• Writing and sharing interesting / controversial blog posts ( https://logobly.com/blog/ridiculous-business-ideas/ )
• Creating shareable content ( https://logobly.com/startup-logo-archive/ )
• Creating and sharing a free ebook in exchange for email ( https://logobly.com/business-names/ )
Websites driving the most traffic:
• My LinkedIn ( 1600 followers )
• My Twitter ( 700 followers )
• Hacker News
• Indie Hackers
👎WHAT'S NOT WORKING
I’ve tried a whole bunch of things. Amongst others, I’ve written an exhausting amount of content in an effort to get some organic SEO traffic. Some days I was pushing out 2000 word blog posts! No joy. SEO is a long term game folks. It’s not a short term thing. If you want traffic now, you’ve gotta create stuff and share it yourself. Here's the stuff I’ve tried that hasn’t worked:
• Writing SEO targeted blog posts
• Posting to Reddit
• Joining Product Hunt’s Ship
Based on the above snapshot, I’m going to continue to create and share interesting content that appeals to my target audience. My main channels will be LinkedIn and Twitter. I’m not going to continue with large scale SEO efforts, although I still will try to write around one blog post a week.
Good luck folks! If you’ve done stuff that has worked, please share it below.