I launched my product 2 weeks back and here are my honest learnings on what worked and didn’t work. It’s a simple product - A database of Communities for Makers and Founders to launch their product and find new users.
Since launch I’ve gotten
1. Target a Niche - I narrowed down within Startup Founders => Makers and Indiehackers. What do they want? To grow their product and get sales.
Communities are a great way to do this. But finding communities is a pain. So I decided to solve that.
2. Get Pricing Right: It was extremely hard to decide on pricing and had no idea what to start of with. I started with a conservative $29 with special launch deals and now increased the price to $49. The goal is to induce a bit of FOMO in the buyer. My pricing strategy definitely helped drive sales and was inspired by this.
3. Launch everywhere that’s relevant to your product. This is the key. Launching is super important. Launch hard and regularly.
4. Break rules, don’t think too much. Just launch. Give yourself permission to screw up and experiment Treat everything as an experiment. The product, the tech stack, Copywriting. Don’t stress out too much. Building products is a series of experiments. This mindset actually helped me move and learn fast and this resulted in more sales.
5.Stay extremely lean and be scrappy - If you can use no-code/low-code go for it. I used Carrd + Airtable + Gumroad for building my product. I could’ve built a site that does filtering, grouping and sorting like Airtable. But why? Being scrappy is so much more fun.
6. Maker Compass - Only prioritize things that add value to the user: This helped me a lot in prioritizing tasks and discarding tasks.
7. Another small tip for Indiehackers is to play your Indiehacker card hard. People love underdogs :)
Spent too much time on Copywriting and Pricing Strategy :(
I spent more time on these than on the actual product. I muddled up copywriting and figured I’d wing it as I build the landing page. Biggest. Mistake. Ever.
Always make sure to write down your valueprops and copy before you actually build your landing page.
I got a lot of bad advice on pricing like “Just start of with one and don’t think too much about it”
Wrong. Use this framework.
You need to find out what your users pay for similar products. This is the key. Find similar products that have done well and then price accordingly.
I’m building 1 Product/Mo and if you’re interested in following along, follow me on twitter!