¡Hey! I'm Alex, a 26 years old Spanish maker.
During the pandemic I had the opportunity to spend time discovering this amazing no-code world, which clearly resonated with me as I've always loved launching projects and the Lean Startup philosophy but I don't have the technical skills.
So that's why it was the perfect moment to launch a little side-project and prove to myself - and the rest of the world what I could do - but also have fun on the process.
I've condensed that story on this post: https://www.indiehackers.com/post/how-i-validated-a-nocode-course-platform-over-a-weekend-75cb7a69f8?commentId=-MFo6fpVezlBtbPiTNSo where I've gone to the process of launching it and trying to validate it over a weekend.
A quick recap: I've launched a Spanish no-code learning platform: https://nocodehackers.es
With that validation and the encouragement words of my first users and peers, I decided to spend a little bit more of time every week to properly validate if this project had future.
One of the things that I first noticed is that there was a clear niche of spanish learning content about no-code tools, so I decided to dig deeper on the main tools (Webflow, Integromat...) and start creating content for this platforms. It was a huge investment of time and efforts to be able to explore the tools and be able to extract the most valuable learnings - to condense it on worthwhile courses.
One thing that clearly worked for me was testing the market before investing time in creating a course - so I validated first with the market by pre-selling the courses at a discount price and a limited amount of seats.
Those first users were incredibly valuable for me, because I could validate the traction for the course and talk with them to better understand the things that they wanted to learn.
I finally managed to create and launch that Webflow course and the market response was very good. So I was on course to finally grow the project, with a little bit over 1.000€ in revenue.
One of the things that I've always had a focus was on building a community around the project, which I've done it through creating content, from a weekly newsletter about the spanish no-code ecosystem, a podcast where I interview people that are doing things in the no-code space (Like Jiaqi Pan - CEO of Landbot), Youtube videos where we build things live - now in twitch...
I've always found pleasure in writing, and it was my way to give back to the community all the things that they've given me over time. But I also had terrible imposter syndrome and not particularly pleased to speak in public (albeit now is to a webcam 😅)
So I had to force myself to create and be constant every week, trying to improve each time the content and my attitude, which in fact happened and now I'm comfortable talking to a laptop alone in my room 😀.
After that Webflow course I've continued to create more content, courses in tools like Bravostudio, Integromat, Glide..., talking and helping people in the ecosystem and focused on being constant and doing a little bit everyday.
🚀 ¿How it started to grow?
I've spend 0€ in marketing, thanks to this approach to content creation, which helps me to establish a relation with my customers and creating that bond and trust with them.
Sales were steadily growing, with almost 1.000€ in revenue from September forwards every month which was absolutely mind-boggling to me 😳
I've reached 5.000€ in revenue in January, which was a really important metric because it also was with the 100th customer of Nocodehackers - which was my goal in the first place.
But the really impactful moment was the promotion of a lifetime deal with the spanish online coworking SinOficina, which worked extremely well, earning over 7.000€ in a single week - and giving me the cashflow to continue growing the project.
So that's how my little side-project reached 13.000€ in revenue, more than 600 users and 200 courses sold, in less than a year - which are spectacular metrics for me. Also at a personal level it allowed me to change my job and work at Minimum.run which is a no-code studio building amazing things in Spain.
And now for the things that worked - and those who didn't:
✅ Things that worked for me:
❌ Aaaand, things that didn't work:
At the end, I'm having an amazing time building this platform and it is really a worthwhile experience - but it also implied a lot of mental stress and work.
You cand find more about the project on nocodehackers.es