I just launched my new product Startup Without Code and received 20 pre-sales without an audience!
It was a great learning experience and the best part is, all the strategies I used are in Startup Without Code, kind of meta right? I wanted to share my experience with all of you so here it goes :)
ENGAGE WITH PEOPLE!
Did I say it loud enough for the people in the back?
But seriously, you need to build relationships and trust before selling to others. 3-4 weeks before launching on Twitter I started to engage more with like-minded makers as well as people who might be interested in the product I'm selling.
I used relevant hashtags and engaged with different communities.
If you're too shy to engage with others, start with the #buildinpublic hashtag. It's a seamless entry into a community that might lead to fruitful conversations.
WATCH OUT FOR THIS.
Something I learned from @farez was audience != customers. Although
engaging with like-minded people is encouraging, it doesn't mean they'll buy your product.
The communities we tend to hang around are people doing the same thing as us! You need to find your customers and their communities.
I found threads on Twitter where potential customers might hang out and if a well-known person in their circle tells their followers to share what they're working on, I'll give a pitch and drop my gumroad link.
If you don't talk to people about your product no one will know it exists, don't be too salesey though. Be helpful and add value to conversations whenever possible.
PROMOTE AS YOU BUILD.
Don't make the mistake of hiding in your basement for a year and then coming out with a product to sell. It doesn't work. You need to build in public and talk about the benefits and features of your product, create content that compliments your product, and engage with others. Did I say engage with others already?
It's a lot of legwork but it's worth it in the end. Not only will you sell your product, but you've built solid relationships along the way that can help you get unstuck and encourage you when you're feeling burnt out. You can also do the same for your new Twitter friends when the time comes. Helping and supporting others is fun!
All in all, the communities and alliances I've been apart of have had a major impact on my sales growth. My advice is, don't bother trying to be a one-person show, you might end up disappointed.
If you have any other pointers please share!