We started a cohort-based course around engineering, charged ~$199 to 20 learners, 1-month course.
I was able to do that without having a significant audience. You can do that too!
Hi, 👋🏻 I'm Dhaval, from India.
I quit my job at Unacademy (🦄 ed-tech giant from India) in January'21 to start working on a new idea around cohort-based courses.
We spent the first few weeks talking to potential customers and figuring out what are their pain points and what we can build for them. We had a rough picture of the product in mind but we were not convinced. We knew that we don't clearly understand this space.
One day, I wrote on a whiteboard that we should start our own cohort-based course and gather learnings from that. My co-founder (Navneet) was excited about this and we started working on our first course. 🙌🏻
This was a cohort-based course, which means
Our first curriculum didn't have a well-defined audience and that resulted in 0 conversions. 😐
We talked to a few of our peers and customers to redesign the curriculum. Once it started working, we leveraged our social media profiles, asked our friends to share in their network.
Things that helped us increase conversion rate,
🎯 As a first time educator, I leveraged recommendations on my LinkedIn to increase the credibility.
🎯 We were able to crack a pretty good deal with DigitalOcean.
🎯 We onboarded guest speakers from the companies like G👀gle, Paypal and GoJek.
We were able to hit our target of 20 learners. Our pricing was $199/seat and with some discount for the first few folks, we were able to generate ~$3700 🚀
There were a lot of learnings from this course! I will be writing a couple of posts on our hits and misses.
If you want to create your cohort-based course, feel free to reach out (@i_dhavalt). I would be happy to share insights in detail. 🤝