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How I made it to #7 on PH and got 623 Unique page visits, 279 downloads, and was featured on 2 large publications.

After about a month of planning, we launched WebCheck AI on Product Hunt!

WebCheck AI is a chrome extension that gives you context on what you read online.

Here are our STATS for the week of launch (we had no traffic before launch):

Unique page visitors: 623
Extension Installs: 279
Publications featured: 2

Here is what I did:

Prelaunch:

  • Created Upcoming Page on PH's Ship. Pro tip: Make sure to import subscribers for credibility. It will then you show x subscribers instead of 0 and get you more.
  • Joined all relevant FB Groups/ Subreddits/ Slack channels.
  • Crafted personalized messages for all groups. This is key.
  • Twitter PMd 1,000 tech journalists giving them a heads up and asking for feedback.
  • Twitter PMd top 500 Product Hunt Makers and Hunter giving them a heads up and asking for feedback.
  • Made a list of 50 friends who would UpVote the first hour.
  • Found a top Hunter.

Launch Day:

  • I spammed every FB Group/ Subreddit/ Slack channel asking sharing my product acting for their support and feedback (not their upvote). Note: each message was personalized to the audience I was posting to.
  • I messaged every tech journalist and hunter who had shown interest when I first reached out with a link to the page asking for support and feedback.
  • Emailed the subscribers I had amassed on PH's upcoming page.
  • Twitter PMd every subscriber I had amassed on PH's upcoming page (PH gives you their twitter handle).

Protips:

  • Do NOT ask friends to create PH accounts just to Upvote you. This will affect you negatively. Only ask people who already had active PH accounts.
  • Do NOT launch unless you have a top hunter submitting for you. If you look at the PH About Page you will find a list of hunters who have the power to get you featured just by submitting your product. It will be up to you to get upvotes and downloads/ subscriptions but this will get you on the front page.
  • Add the PH badge to your site.
  • Launch at 12.00 am PST time.

Let me know if you have any questions or if you had a chance to try WebCheck yourself. I would love all the feedback I can get.

  1. 1

    "Joined all relevant FB Groups/ Subreddits/ Slack channels."
    Can you kindly share the group list?

    "each message was personalized to the audience I was posting to."
    what was the length of the message? Did you use emojiis? Can you share one of the messages?

  2. 1

    Congrats! Question for ya: How has the PH badge on your site helped you grow?

    1. 2

      Good question. It wasn't on our site and that was a mistake. Because of that, I suspect we did not make it to the top 5 ( top 5 products of the day are included on PH's Newsletter and SM accounts) even though we made more UpVotes than some of the products above us. I also noticed PH was posting about products that had the badge on their sites. This is just my suspicion but I have found collaborating info online of other people who think the same thing.

      1. 1

        Interesting, I didn't realize that. Thanks for the reply!

  3. 1

    Twitter PMd 1,000 tech journalists giving them a heads up and asking for feedback.

    This sounds pretty spammy and would probably annoy me, did you get any positive results from this?

    1. 1

      Yes. After launch, I went back to the journalists who had responded to my initial message letting them know of our success. This got me 2 posts about WebCheck + 1 no the way.

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