How I referred 79 new user signups in 3 days

tl;dr customer advocacy—including 1 blog post, sent to 205 subscribers, 1 raquet with 10 likes and 20 plays, & 14 social posts.

This is a post that shares how I was able to obtain 79+ new signups for Polywork in 3 days. I help founders build their audience.

You can read the original case study blog post over here

You can view all of the social posts & deliverables and their metrics (as of 5/8 at 8pm ct) in an Airtable base.

I was responsible for 79 Polywork signups. 7.98% of the people currently on the platform today were referred by me.

I have 4,500 followers. I'm not a developer influencer with a huge following, yet I was able to accomplish the following.

Total metrics across all deliverables

• 85 unique views on the blog post
• Blog post sent to 205 subscribers, thus far read by 58 subscribers
• 254 impressions on LinkedIn posts
• 1 engagement on Facebook
• 26,596 impressions on Twitter
• 853 engagements on Twitter
• 26 Retweets
• 1 Raquet with 10 likes & 20 plays
• 18 Twitter DMs asking to retweet my blog post tweet, 13 engaged

Deliverables

View my Airtable base here

Results & learnings

LinkedIn & Facebook were useless. No one asked for invite codes there. If you were targeting new users, that would have been a failure. Just focus on Twitter. Twitter was a huge success.

This tweet needed traction to bring Polywork signups—the CTA of the blog post is to get an invite code and try Polywork.

https://twitter.com/tessak22/status/1390656143001804804?s=20

So I sent Twitter direct messages to those who had asked for an invite code to Polywork. They were already users, and would be excited about the new features I announced. They were already users I referred, but I wanted them to share Polywork with their audience too.

I helped these folks get a code, they likely wanted to help me back. Just like I did with Polywork.

The direct messages didn't contribute directly to additional Polywork signups, because I had already provided them an invite code. However, I kindly asked those people to share my tweet. In turn building a bigger audience around my tweet containing the blog post—with again, the CTA to snag the invite code and try Polywork.

Customer advocacy works

You can leverage customer developer advocacy to build a strong developer audience. One that comes with trust and advocacy right off the bat. Because when your trusted friend tells you something's great, you usually believe it to be true.

See what Polywork thought of these results

Take a peek at Polywork yourself, and be sure to snag my invite code from this blog post.