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How I use the McDonald’s method at my design agency ✨

In 2016, a movie with the name “The Founder” came out which depicted the journey of Ray Kroc, a traveling salesman, who went on to turn a family-owned McDonald’s restaurant into the successful empire that it is today.

If you have ever noticed the way a McDonald’s team operates, you must have observed that each person on the team is responsible for different activities. One person may be putting in fresh onions, one may be frying potatoes and yet another may be assembling your tasty burger.

How does this unique approach help? First, it saves you the trouble of, “Oops, we added burger sauce twice. I didn’t know he added it too.” Secondly, every person on the team is given the opportunity of honing a talent or skill they’re good at.

When there are 50 customers waiting in the queue or 15 projects in the pipeline, instead of having a chaotic work situation, everyone on the team knows exactly what to do.

That’s how the team at my agency Brucira works. Every person on our team handles a unique responsibility. Someone might be working on UX, someone on motion graphics, and yet another that purely handles illustrations.

This gives our team the much-needed freedom to work in silos and also helps the 3 villains- chaos, confusion, and misunderstandings stay away.

Have you watched this movie? What did you find amazing about it?

Love,
Siddhita ❤️

  1. 1

    That was a great movie. Kroc's tenacity was so inspiring.

    The method Kroc invented is the assembly line system, but it was first invented by Henry Ford. It's interesting how good ideas keep being re-invented for different contexts.

  2. 1

    I just love how sometimes movies give us ideas to leverage productivity at work! Got to appreciate the inspiration.

  3. 1

    Good movie - you might also want to read "The E-Myth Revisited" by Michael Gerber - it's got great insights on using the franchise model to more efficiently run a business, even if you don't plan on franchising the business. Hint: document the heck out of your processes...

  4. 1

    This comment was deleted a year ago.

  5. 1

    This comment was deleted a year ago.

    1. 1

      Agreed! Maybe in the UK (where we're from) it's more common place/ sense to have certain people working on certain parts of the project based on their specialism. Would agree with 383B2 about the post potentially being a bit of a clickbait/plug

    2. 1

      Most agencies, especially smaller ones, have people that do it all. Because it's not cost effective to hire specialized people. This is just a fun way to plug this person's agency here on IH.

      I suppose there could be an argument if people are being subcontracted for the work. Similar to construction where the Contractor gets a job, and then sub-contracts an electrician, a framer, a tiler, etc.

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