How I use the McDonald’s method at my design agency ✨

In 2016, a movie with the name “The Founder” came out which depicted the journey of Ray Kroc, a traveling salesman, who went on to turn a family-owned McDonald’s restaurant into the successful empire that it is today.

If you have ever noticed the way a McDonald’s team operates, you must have observed that each person on the team is responsible for different activities. One person may be putting in fresh onions, one may be frying potatoes and yet another may be assembling your tasty burger.

How does this unique approach help? First, it saves you the trouble of, “Oops, we added burger sauce twice. I didn’t know he added it too.” Secondly, every person on the team is given the opportunity of honing a talent or skill they’re good at.

When there are 50 customers waiting in the queue or 15 projects in the pipeline, instead of having a chaotic work situation, everyone on the team knows exactly what to do.

That’s how the team at my agency Brucira works. Every person on our team handles a unique responsibility. Someone might be working on UX, someone on motion graphics, and yet another that purely handles illustrations.

This gives our team the much-needed freedom to work in silos and also helps the 3 villains- chaos, confusion, and misunderstandings stay away.

Have you watched this movie? What did you find amazing about it?

Siddhita ❤️

  1. 1

    Your hiring skill must be top notch. While hiring, it's easy to find a skilled person but kind of rare to find a self-managed skilled person.

    How did you solve that? Curious about your hiring process 🙏

    1. 2

      @muntasir Haha, I'm also in the process of improving so top notch seems farfetched 😅. What you just mentioned in this comment is quite bang on problem.

      I think resumes and skills are important but it doesn't beat the fact that the person I'm interviewing needs to have a zeal for personal growth and passion for the work he is doing. This is usually quick to spot because there are way too many candidates trying to fake their way through the hiring process.

      I mostly try to delve deeper into asking behavioral questions to the candidates and ask them to share with me their real life stories because that often shows me patterns of whether this interviewee is a self managed skilled person.

      Hope this answers your question! 🙌

  2. 1

    That was a great movie. Kroc's tenacity was so inspiring.

    The method Kroc invented is the assembly line system, but it was first invented by Henry Ford. It's interesting how good ideas keep being re-invented for different contexts.

    1. 1

      Absolutely. To be honest, I had mixed feelings about him until the end (especially when the McDonald's brothers didn't get their right share of money) but then I also understood that the company wouldn't have reached where it is today, without this tenacity of Kroc.

      And thanks for this information! I didn't know about this @DracoThundery 🤔. Learnt something new haha 🙌

  3. 1

    I just love how sometimes movies give us ideas to leverage productivity at work! Got to appreciate the inspiration.

  4. 1

    I'm confused a little. Are there agencies out there where multiple people work on (for example) UI and also motion graphics to an extent where overlapping work might occur? That would just seem like extreme managerial incompetence if that happened. no?

    1. 1

      @Primer That's a great question!

      Sadly, there are some agencies like this and I feel bad about it because the employees tend to go through a lot of pressure, stress and anxiety in such cases.

      Being in the industry myself for a long time, I have seen bunch of cases where a designer might be asked to write the content. A motion designer might be asked to help out an UX designer. And none of this adds up honestly. In my opinion, it's a team productivity killer.

      And plus, to add to your point, yes it becomes intensively complicated to manage in such situations. It's tougher to track the impact of various activities on the business itself.

    2. 1

      Agreed! Maybe in the UK (where we're from) it's more common place/ sense to have certain people working on certain parts of the project based on their specialism. Would agree with 383B2 about the post potentially being a bit of a clickbait/plug

    3. 1

      Most agencies, especially smaller ones, have people that do it all. Because it's not cost effective to hire specialized people. This is just a fun way to plug this person's agency here on IH.

      I suppose there could be an argument if people are being subcontracted for the work. Similar to construction where the Contractor gets a job, and then sub-contracts an electrician, a framer, a tiler, etc.

  5. 1

    Good movie - you might also want to read "The E-Myth Revisited" by Michael Gerber - it's got great insights on using the franchise model to more efficiently run a business, even if you don't plan on franchising the business. Hint: document the heck out of your processes...

    1. 1

      Thanks for the new recommendation @MarkChristensen. I surely make it a point to read this book definately!

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