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How I Used a Failed Product to Drive Traffic to a New Product

I've written extensively about my experience with Graphite Docs. It was such a wonderful app that I was wholeheartedly passionate about. It also came so close to being successful. But ultimately it failed and I shut it down. I keep the landing page up with the good bye message because the app was always open source and the code is still available. I want anyone who reads an old blog post or news article to immediately know the state and still have some message about what it was.

Interestingly, the site still gets a few thousands visitors per month. One day I thought it might be interesting to add an update to the closing message letting people know that I am working on something new. So I did just that and sure enough, that simple message has been the second highest referrer of traffic to my new project, Perligo.

Pretty simple. Pretty surprising.

Thought I'd share in case there were any channel avenues like this that people hadn't considered for their own apps.

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