3
0 Comments

How I Validated my product and got my first paying customers in a Beta Test Program

So I recently purchased a small reoccurring online live fitness company. I wanted to roll out a new beta testing program with new features like a scheduled program, semi custom diet plan and an accountability coach. I found an audience two ways:

  1. I reached out to my network
  2. Asked the instructors if they knew anyone

As an incentive for the beta program, I asked for $47 for two weeks. After the two weeks was over, I would refund them. For those that wish to continue another two weeks, we would keep the money as payment.

Programs results were very good, going to get testimonials soon from participants that completed, had two out of 5 stay on which validated and quantified that the product was useful and purchasable.

I’m going to be testing this method out for our SAAS product as well when we release it

Trending on Indie Hackers
I talked to 8 SaaS founders, these are the most common SaaS tools they use 20 comments What are your cold outreach conversion rates? Top 3 Metrics And Benchmarks To Track 19 comments How I Sourced 60% of Customers From Linkedin, Organically 12 comments Hero Section Copywriting Framework that Converts 3x 12 comments Promptzone - first-of-its-kind social media platform dedicated to all things AI. 8 comments How to create a rating system with Tailwind CSS and Alpinejs 7 comments