While designing a website, most people tend to undervalue the importance of footer design.
The reality, however, is that your footer is viewed and used by more people than you actually think.
Your footer design is very important, so don't ignore it!
That's why I decided to share how I'm planning to use my latest designed footer for my feedback tool ruttl (http://ruttl.com/).
Since there is no way to upload image into this post, you can visit the below link to analyze my footer design. 👇
Here are some of the biggest benefits that I plan to utilize for increasing the overall SEO -
I'm sure you've heard that optimizing website for long tail keywords can do wonders to the SEO. Inside my footer, I've included several of the long tail keywords that were relevant to ruttl.
Furthermore, if you look at the 3 dots that expand another sub-menu when clicked, is also filled with long tail keywords. That's another great way to utilize space efficiently.
Footer is like another CTA that a lot of people miss out on. I personally think it's one more chance for my visitors to click something and take an action. Eg. They might choose something like requesting a demo or signing up for the product newsletter. This directly can impact the SEO through higher visitor engagement time.
Also, it's a great way to link important sections of your website for easier access. After all, if you expect someone to scroll up all the way to look for another section, well, the person is simply going to -
I plan to maximize my digital space by linking all these extra yet important documents into my footer design directly. In this way, I can share all the nessccessary documents without my overall digital real estate.
Don't overdo anything in life.
There is one thing like utilizing and maximizing. However, footer can quickly turn ugly. So, don't over crowd your footer with hundreds of links. It will simply confuse the user and in fact reduce your SEO!
I recently published a blog post on how we design can impact your SEO. If you find that topic interesting, make sure to check out the blog at -
Have another idea how footer design might help with the SEO?
Also, I would love to know what you guys think of this footer design. Let me know your thoughts and ideas in the comments section below!
P.S - For anyone interested in using ruttl - I have some good news! I am currently handing out special access to the IH community only! If you would like to use ruttl right away, simply go ahead, create an account on
and start using ruttl today!
Have a great day! 💯