How Missive Bootstrapped a $1M ARR Email Client

How We Bootstrapped a $1M ARR Email Client

Five years ago, we launched Missive, an innovative but somewhat hard-to-define email client to the world. Fast-forward to last week when we reached **US$1M** in annual recurring revenue (ARR). This is the story of how we did it.

missiveapp.com

Leo Nagano

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Success Story

on April 7, 2021

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We never spent a dime on marketing; the cost of customer acquisition in our space is crazy high. We can’t compete with subsidized VC-backed companies.

We charge less than our competitors. They have higher prices, usually negotiable for a one-year agreement. After their deal expires, the price increases significantly; this is when their customers look for an alternative and find us. We let VC-backed startups build the market with big advertising spending, and we wait patiently with a better and more affordable product.

c/c @plehoux

Leo

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3 years ago
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