6
1 Comment

How Missive Bootstrapped a $1M ARR Email Client

  1. 2

    We never spent a dime on marketing; the cost of customer acquisition in our space is crazy high. We can’t compete with subsidized VC-backed companies.

    We charge less than our competitors. They have higher prices, usually negotiable for a one-year agreement. After their deal expires, the price increases significantly; this is when their customers look for an alternative and find us. We let VC-backed startups build the market with big advertising spending, and we wait patiently with a better and more affordable product.

    c/c @plehoux

Trending on Indie Hackers
How do you read this logo? 17 comments Finally, I think I've got a good idea 15 comments Former Head of Growth at Morning Brew (3m+ subscribers), now running media consultancy. AMA! 10 comments Find SaaS Ideas #0015 7 comments Looking for a full stack developer 7 comments How to learn SaaS licensing? 2 comments