How much do most of ya'll spend on advertisements to validate ideas ?
Just curious. Been looking through the cost to run a linkedin / facebook / google ads and debating how much is it worth to spend to see if there is interest in a service
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Chris, don't even think to use paid traffic. Complete waste of money at your stage of ideation. Social media + pre-launch registration would be enough to see if people like your idea. Ideally, if you partner with marketer/product manager and each of you does what you do best: you develope, the marketer does social, content and viral marketing and validates. That way your project will be different compared to your previous experience as your marketer will shape the product according to the feedback your product will be receiving while you are building it.
It's not: build, then validate. It is rather: validate while you are building, fitting the market need in a live mode, letting your customers shape the product in the process.
I unfortunately don't have a partner yet but always looking! In meantime can you clarify by what you mean on "and validates / validate" I get what you mean with the social, content and viral marketing but hopeful you could explain more.
I meant validating the idea and later validating the product you are building.
$100.
if you're not broke, $1,000.
i also think you can get some validation by just telling people about what you're doing -- here and everywhere, then see if anyone is interested.
that makes, I am too broke to do a 1000 as SF is expensive haha but curious if you use any other tools to connect with people that might be interested ? I was looking into survey monkey to get started
i actually think you hit on a good idea for a business --- startup idea validation. tho, i'm wondering if someone just proposed this in the 'validation' group.
so maybe you don't have $1,000, but you have $100 to send to a StartupIdeaValidation.com, which can run Survey Monkey questionnaires at scale/inexpensively because they aggregate/etc.
i.e. i don't have a better answer, sorry :-/
I think it is not about how much cash you burn, it is mostly about a conversion rate) if you know who is your target audience you may spend 5 bucks and get 10% conversion rate or 5000 bucks with the same rate (as an example)
Thanks for this I was thinking same thing and trying to spend less to just see if my landing page converts