How Noom dominates page 1 of the SERPs with affiliate content
Noom is dominating page 1 of the SERPs with content that's not their own.
When I was diving into their marketing strategy we found that, out of 11 results showed on page 1...
- Noom paid for one search ad result
- Noom had one organic ranking page (from their support site)
- 7 of the remaining 9 were "reviews" with affiliate links
- The remaining 2 were reviews without affiliate links
This was for bottom of funnel search terms like...
- Noom pricing
- Noom reviews
- Noom vs [competitor]
Thought it was a really smart play.
Those lower funnel search terms are people who are almost ready to buy.
A message from Noom saying "we're so amazing" isn't going to be enough.
By incentivising third party reviews through affiliate commissions they can have promotional pieces covering page 1 that appear to come from a more reputable source.
Complete conjecture here on my part, but if I was gonna try and do something similar, all I'd do is...
- Google the best BoFu terms for my brand
- reach out to the site admins for brands ranking on page 1
- Offer an affiliate referral commission for a mention/link/review of my product
- Rinse and repeat for other BoFu terms
Easy way for you to be featured in top ranking content, and get 3rd party trust signals for your offer.
