How this tiny startup is going to reduce the plastic waste of online shopping

Each year over 200 000 tonnes of sheep wool gets burned or buried as its quality is “not sufficient enough for textile” — and those statistics are just for Europe.

Instead of throwing the wool out (dumb idea) — Woola collects the wool and uses it to create a more planet-friendly alternative to plastic bubble wrap.

Such a simplistic idea, yet so effective —Why didn’t I come up with the idea?

Read the full post here -> https://crushingit.substack.com/p/-woolaio-how-this-tiny-startup-is