User-generated content is an ultimate weapon to drive conversions these days, and it helps in improving the page SEO too.
However, a feedback request motivated only by these two intentions is hardly a good choice.
Customers these days have gone way smarter than you think.
If they even get a sniff, they will discard your request. Be honest and collect the feedback for improvement in your products and services.
Jessica Bruce, a eCommerce expert associated with Shopygen breaks down how to ask for customer feedback the right way.