How to Build a Custom Audience through URL Tracking
Have you ever noticed that a website you visited the other day starts to show you ads on Facebook?
I’m sure it has happened to you because we have all been there. In the beginning, I was fascinated to see the Facebook ads of the products I was checking out earlier.
You might also want to know what the heck is going on. So let me briefly tell you what’s happening here. When you visit a website, the website tracks your footprints and reaches out to you via online ads, and it’s called retargeting.
Now it does look so simple on the outside, but a lot is going on behind the scenes. And you’re about to learn something like this. So if it does seem like something you’d be interested in, then pay close attention to it.
Before I dig deeper into the custom audience building and tracking URL, I must highlight the jargon I’m going to be using in the article. So here are the things you may come across as you keep scrolling through the article:
URL tracking: A system to track links clickability is known as URL tracking.
Pixel code: A code snippet from social media platforms that goes into the source for retargeting.
Lead generation: An action of a trial account sign-up or demo request by a prospective customer is called lead generation.
Retargeting campaigns: A campaign to reach out to the audience that has been to your website before and win them back.
Email list: A list of subscribers who opted for receiving your email newsletters.
Before we dive into learning how to build a custom audience, you should know what exactly a custom audience is.
