April 10, 2019

How to Build Brand Awareness with $0 Advertising Spend

Ahoy IndieHackers,

You are probably familiar with the names of Hotmail, Evernote and Airbnb. How come we don’t speak about Coldmail, Nevernote and Airdnb?

The truth is that they never grew enough so we can learn about them. Even though there was never a ‘Coldmail’ or the rest fictional brands, there were competitive brands, with similar products, that didn’t manage to receive initial traction, grow, and become popular.

If the product was more or less the same, why some companies succeeded where and others failed?

Was it the money?
Not really.

Here are the case studies of Hotmail, Dropbox, Airbnb, Evernote, Uber, and Kissmetrics.
Each company has its story, and each story has a lesson to teach you.