How to Build Brand Awareness with $0 Advertising Spend

Ahoy IndieHackers,

You are probably familiar with the names of Hotmail, Evernote and Airbnb. How come we don’t speak about Coldmail, Nevernote and Airdnb?

The truth is that they never grew enough so we can learn about them. Even though there was never a ‘Coldmail’ or the rest f