1/ Tell the truth each day
Instead of focusing on the end product, focus on sharing the process of creating the product. This will attract people who share the same values and interests.
How do you do that?
2/ Your Story is Your Distribution
If you’re building a product for, you should also be working on the distribution and marketing of that product.
Share your first draft.
Share your journey.
Build a community around your product.
That’s building in public.