How to convert more users when their trial expires

It's always a good idea to offer a free trial or free plan to get users into the door to test your product. Eventually some of those users will convert into paying customers.

While this strategy usually works, there's a simple "trick" you can leverage to convert even more users into paying customers when their trial expires.

The main idea is to switch from a free trial to a paid one. I myself stumbled upon this practice the other day and digged deeper into why that works and how you can do the same.

You can read more about the idea and the psychology behind it on my blog at: https://philippmuens.com/how-to-convert-more-users-when-their-trial-expires/

Have you seen this practice being used before? Did it work? What strategies are you using to convert more users?