So... this is what happened yesterday 👇
I'm also following the discussion on Twitter. Take a look!
So... the other day, we launched at PH.
My colleague Jesús at FROGED and I have created a free Notion template to organize all our growth initiatives and we decided to launch it to the public.
I'm gonna share all our tips, tricks, wins, fails, what worked, what didn't... I'll tell you everything!
Here are the stages we went through:
We started to work on this back in December. So we've spent an entire month preparing this launch to make sure we were doing the best campaign we could.
We had the following KPIs to measure the success of the campaign and its ROI:
And our goal was:
Besides KPIs and goals, we made sure to have the following before launch day:
✅ Hunter for our product (we had the Head of Marketing @ Product School)
✅ We used previewhunt.com to see how our PH page would look like
✅ We scheduled our product on PH 7-day before the launch date
✅ Promotional plan in place
This is a critical step of the campaign. At FROGED, like many other early-stage startups, we don't have –yet– a huge following in terms of audience.
We went ahead and brainstormed how we could promote the launch without spamming people but, instead, adding value that indirectly promoted our template.
My tip here is that you SHOULD know who your Ideal Customer is and who your buyer and user personas are. Especially if you're in the B2B space (like us).
After a huge research process, here's our promotion table:
We managed to be at the top 2 for around 6 hours, which is great.
The first 4-5 hours are crucial. Make sure to be at the top 5 when people wake up in the US. You'll need it! ✅
We had limited 'bullets' to push our product to the top 10, so we decided to segment all our actions throughout the day:
All the following is based on the CET timezone (since we're based in Spain).
9:00 am: We emailed our database to the India + Asia users.
10:00 am: We emailed our European users
12:00 pm: Big push sending a "newsletter" from Product Hunt to 13k ProductHunters.
2:00 pm: Started to post on Facebook Groups (PH-specific groups)
3:00 pm: We emailed our USA + Canada + LATAM users
Then, we had a blog post ready, which indirectly promoted the template. Here's it: 👇
4:00 pm: We started to post the blog post in Hacker News, Indie Hackers, GrowthHackers, and Zest.
5-6:00 pm: We promoted the blog post in relevant subreddits within Reddit.
6:00 pm: We finally posted in non-PH specific Facebook groups.
We're now measuring how many are converting into paid plans :)
✅ The "product" solves a real problem.
✅ Planning. We spent an entire month planning this launch.
✅ Segmenting our 'pushes'. This gave us a consistent stream of incoming upvotes and leads.
⛔ We need to improve our promotion plan. Especially Twitter. We missed a huge opportunity there.
⛔ We also need to improve the 'way' we genuinely give value to users in channels like Reddit, IH, Slack channels, etc.
Read you in the comments!